Editorial Policy

How we decide what gets published, and what doesn't influence it. We rank and review bookmakers independently of any commercial relationship we have with them. A bookmaker's placement in our rankings is decided by our editorial team using the criteria set out in How We Review, not by how much commission we earn from a click.

How a bookmaker gets included

A bookmaker needs a current UK Gambling Commission licence to appear anywhere on this site. Beyond that, inclusion in a specific “Best X” list depends on whether it genuinely fits that category, a bookmaker without a real each-way feature won’t appear on our each-way rankings just because it advertises with us.

Do commercial partnerships affect ranking?

No. We may earn a commission when you sign up to a bookmaker through a link on this site, and this is disclosed on every relevant page. That commission has no bearing on a bookmaker’s star rating, its position in a toplist, or what we say about it in a review. If a bookmaker’s offer gets worse or its app stops working properly, we say so, regardless of the commercial relationship.

Who’s responsible for this content

Our editorial team writes, fact-checks, and updates every review and ranking on this site. Each piece of content has a named author, visible on the page, and is checked for accuracy separately from the person who wrote it before publishing.

Corrections

If we get something wrong, we correct it and update the “last verified” date. We don’t quietly edit a review to protect a relationship with a bookmaker.

18+. Please gamble responsibly

Our rankings reflect independent editorial judgment, not a guarantee of outcome. Support is available at BeGambleAware.org.

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