William Hill vs Ladbrokes

Two of the oldest names in UK betting, side by side

William Hill Ladbrokes
UKGC licence number 39225 54743
Welcome offer Get £40 in Free Bets Bet £5 Get £20 in Free Bets
Minimum deposit £5 £5
Each-way terms Standard UK place terms by field size, with extra places on selected races Standard UK place terms by field size, with extra places on selected races
Mobile app iOS and Android, live streaming, cash out iOS and Android, live streaming, cash out
Payment methods Debit card, PayPal, Apple Pay, bank transfer Debit card, PayPal, Apple Pay, bank transfer

Choose William Hill if:

  • You want the bigger welcome offer, £40 in free bets
  • You bet on featured handicaps, where William Hill adds extra places
  • You care most about the overall rating, 4.5 against 4.1 in our review

Choose Ladbrokes if:

  • You want a smaller £5 qualifying bet for the welcome offer
  • You bet on Saturday and festival handicaps, where Ladbrokes adds extra places
  • You also bet in a Ladbrokes shop and want one account for both

William Hill pays £40 in free bets for a £10 bet; Ladbrokes pays £20 for a £5 bet. William Hill gives more in total, Ladbrokes asks for less up front.

William Hill adjusts places and place odds by race type and field size, with extra places on featured handicaps. Ladbrokes uses standard terms by field size, with extra places on selected Saturday and festival handicaps. Close, with William Hill slightly ahead.

Both apps run on iOS and Android with cash out and stream selected races with a funded account or qualifying bet. An even match.

Both accept debit card, PayPal, Apple Pay and bank transfer, with a £5 minimum deposit. An even match.

William Hill

4.5 / 5

Get £40 in Free Bets

18+, new customers only, T&Cs apply.

Ladbrokes

4.0 / 5

Bet £5 Get £20 in Free Bets

18+, new customers only, T&Cs apply.

Frequently Asked Questions

Ladbrokes dates back to 1886, William Hill to 1934. Both hold UK Gambling Commission licences.

William Hill pays more (£40 against £20), but Ladbrokes needs only a £5 qualifying bet.

Yes. Welcome offers are per bookmaker, so you can claim each one separately.

18+. Please gamble responsibly.

Ratings on this page reflect our own editorial review, not a guarantee of outcome. Betting offers are time-limited and can change without notice, so always confirm the live terms on the operator’s own site before you deposit. You can check any operator’s current licence status on the UK Gambling Commission’s public register. If you’re worried about your gambling, or someone else’s, support is available at BeGambleAware.org.

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