Best New Bookmakers
Newer bookmakers often compete hardest on welcome offers and app quality, since they don’t yet have the brand recognition the long-established names do.
These are the UK’s more recently launched sportsbooks, ranked the same way as every other list here — by their racing coverage, each-way terms and how their welcome offer actually stacks up once you read the small print.
-
talkSPORT BET
Bet £10 Get £30 Free Bets 3.5 / 5Best for daily offers -
QuinnBet
Get 50% back up to £25 3.5 / 5Best for acca insurance -
LiveScore Bet
Bet £10 Get £30 in Free Bets 4.0 / 5Best for app & in-play -
AK Bets
Up to £100 in Free Bets 3.5 / 5Best for rails & loyalty -
BetMGM
Bet £10 Get £40 Free Bets 3.5 / 5Best for in-play
Top New Bookmakers
-
talkSPORT BET
Bet £10 Get £30 Free Bets. New customers only; minimum deposit £10, 10x wagering, free bets valid for 3 days. Always confirm the full terms on talkSPORT BET’s own site before you deposit.
-
QuinnBet
Get 50% back up to £25. New customers only; minimum deposit £10, minimum odds 3/5, 10x wagering, free bets valid for 7 days. Always confirm the full terms on QuinnBet’s own site before you deposit.
-
LiveScore Bet
Bet £10 Get £30 in Free Bets. New customers only; minimum odds 1/2 (1.5), free bets valid for 7 days (accept within 7). Always confirm the full terms on LiveScore Bet’s own site before you deposit.
-
AK Bets
Up to £100 in Free Bets. New customers only; minimum deposit £10, 10x wagering, free bets valid for 7 days. Always confirm the full terms on AK Bets’s own site before you deposit.
-
BetMGM
Bet £10 Get £40 Free Bets. New customers only; minimum deposit £10, minimum odds 1/1, 1x wagering, free bets valid for 7 days. Always confirm the full terms on BetMGM’s own site before you deposit.
How We Rank
We weigh a newer operator's licence status and track record alongside the same criteria as everyone else: each-way terms, market depth and payout speed.
How we evaluateRelated Category Hubs
Frequently Asked Questions
As long as it holds a current UK Gambling Commission licence, yes — licensing requirements are the same regardless of how long a brand has operated.
They're competing for attention against brands with much higher recognition, so the sign-up offer usually has to work harder.
Betting Guides
18+. Please gamble responsibly.
Ratings on this page reflect our own editorial review, not a guarantee of outcome. Betting offers are time-limited and can change without notice, so always confirm the live terms on the operator’s own site before you deposit. You can check any operator’s current licence status on the UK Gambling Commission’s public register. If you’re worried about your gambling, or someone else’s, support is available at BeGambleAware.org.