New Horse Racing Betting Sites
Newer bookmakers often compete hardest on welcome offers and app quality, since they don’t yet have the brand recognition the long-established names do.
These are the UK’s more recently launched sportsbooks, ranked the same way as every other list here — by their racing coverage, each-way terms and how their welcome offer actually stacks up once you read the small print.
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LiveScore Bet
Bet £10 Get £30 in Free Bets 4.0 / 5Best for app & in-playBet £10 Get £30 in Free Bets. New customers only; minimum odds 1/2 (1.5), free bets valid for 7 days (accept within 7). 18+, T&Cs apply.
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talkSPORT BET
Bet £10 Get £30 Free Bets 4.0 / 5Best for daily offersBet £10 Get £30 Free Bets. New customers only; minimum deposit £10, 10x wagering, free bets valid for 3 days. 18+, T&Cs apply.
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QuinnBet
Get 50% back up to £25 4.0 / 5Best for acca insuranceGet 50% back up to £25. New customers only; minimum deposit £10, minimum odds 3/5, 10x wagering, free bets valid for 7 days. 18+, T&Cs apply.
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Virgin Bet
Bet £10 Get £30 in Free Bets 4.5 / 5Best for no-fuss bettingBet £10 Get £30 in Free Bets. New customers only; minimum deposit £10, minimum odds 1/2, no wagering on the free bets, free bets valid for 7 days. 18+, T&Cs apply.
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7bet
Bet £10, Get £30 In Bonus Bets 4.0 / 5Acca boosts and value prices18+, New GB customers only. First deposit £10+ with applicable bonus code. Bet £10+ to get 3 x £10 Bonus Bets. Bonus Bets credited in stages. Each Bonus Bet expires 7 days after crediting. Restrictions and Full T&Cs Apply. BeGambleAware.org
Top New Bookmakers
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LiveScore Bet
The LiveScore Bet welcome offer is structured around a free bet incentive for new customers, pretty standard across the industry, but executed well here. At the time of writing, the LiveScore Bet sign up bonus gives you a free bet credit after placing your first qualifying wager, the exact value shifts depending on the current promotion cycle, so checking the terms before you sign up is worth the thirty seconds it takes. How to claim the LiveScore Bet welcome bonus is simple, register, deposit, place a qualifying bet at the minimum odds specified, and your LiveScore Bet free bet lands in your account once that first wager settles. No LiveScore Bet promo code has been required in recent iterations, though the site occasionally runs limited-time codes through partner channels. Spot one? Use it, there’s no downside. One thing that separates the LiveScore Bet new customer offer from some competitors is the absence of needlessly convoluted wagering conditions on the free bet itself. Some bookmakers attach rollover requirements that make the bonus feel more like a chore than a reward, liveScore Bet keeps it cleaner than most. always read the full terms, the minimum stake need and odds thresholds matter, and missing them means missing the bonus entirely.
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talkSPORT BET
The talkSPORT bet welcome offer is the first thing most new customers will encounter. And it sets a reasonable tone for the platform. New sign-ups can claim a talkSPORT bet free bet as part of the talkSPORT bet new customer offer, typically structured as a bet-and-get promotion where you place a qualifying wager and receive free bets in return. No talkSPORT bet promo code is required at the time of writing, that can shift depending on seasonal campaigns tied to events like Cheltenham betting talkSPORT bet or Grand National betting offers. Here’s what actually matters with any welcome offer the terms attached to it. The qualifying stake, minimum odds, and expiry window on the free bets all determine whether the promotion carries genuine value or just looks good on a banner ad. talkSPORT bet keeps the structure simple, no convoluted multi-step requirements, no hidden playthrough conditions buried in paragraph nineteen of the terms page. The talkSPORT bet sign up bonus tends to run more conservative than some of the flashier operators. Don’t expect a £50 free bet stack on day one. what they offer is clean, honest, and usable, and for players who care more about transparency than inflated numbers, that distinction carries weight.
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QuinnBet
The QuinnBet welcome offer is structured around a free bet for new customers, which is fairly standard across best horse racing bookmakers, but the specifics here deserve attention, new sign-ups receive a QuinnBet free bet after placing their first qualifying wager. The platform bundles in a handful of free spins on the casino side as well. No QuinnBet promo code is required at the time of writing, though that can shift depending on the promotion cycle. What stands out about the QuinnBet new customer offer is the low barrier to entry, the QuinnBet minimum deposit sits at a reasonable level, and the qualifying bet requirements are not buried behind complicated multi-leg conditions. Place a qualifying bet, and if it loses, you get your free bet. Simple. Always read the terms before claiming any QuinnBet sign up bonus. Conditions around odds minimums and qualifying markets exist. And ignoring those details is the fastest way to miss out on the offer entirely. Knowing how to use your QuinnBet free bet properly, which markets it applies to, expiry windows, stake-not-returned rules, can be the difference between extracting genuine value and wasting the promotion. For a QuinnBet deposit bonus tied to a first bet, the structure here is competitive with what you’d find at larger operators.
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Virgin Bet
The Virgin Bet welcome offer follows a familiar structure for UK bookmakers, but the execution is clean. New customers who sign up and place a qualifying bet receive a Virgin Bet free bet credit, matched to their first stake. At the time of writing, the Virgin Bet sign up bonus sits at a level that’s competitive with most mid-tier operators. It doesn’t quite reach the heights of some bigger names running aggressive acquisition campaigns, though. The Virgin Bet welcome offer follows a familiar structure, sign up, place a qualifying bet, receive a free bet in return. Your Virgin Bet sign up bonus lands as a free bet token credited after your first wager settles, no promo code required at the time of writing, though seasonal campaigns can shift that. Always check the terms on the registration page before you commit. What we like about the Virgin Bet new customer offer is the absence of pointless complexity. Some bookmakers bury their welcome deals behind multi-step deposit requirements. Others split the bonus across five separate bets. Virgin Bet keeps the structure simple, place your qualifying bet, get your Virgin Bet free bet, move on. The minimum stake for the qualifying wager is reasonable, and the free bet itself doesn’t arrive loaded with turnover conditions that make extracting value a lost cause. The headline number isn’t the largest you’ll find across UK betting sites. If you’re stacking the Virgin Bet sign up bonus directly against what Bet365 or Paddy Power throw at new customers, the raw figure may feel modest, but modest with clean terms beats inflated with hidden restrictions every single time. Read the conditions.
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7bet
The 7bet new customer offer follows a simple enough structure, sign up with the promo code, deposit £10 and place a qualifying bet, and 7bet bonus bets land in your account. At the time of writing, the 7bet sign up offer is Bet £10, Get £30 in Bonus Bets, with the qualifying bet needing to be at least £10 at odds of evens (2.0) or bigger. Boosted prices and cashed-out bets don’t count, so keep the first bet a plain single. Where 7bet differs from most rivals is how the bonus bets are split. The first £10 bonus bet arrives once your qualifying bet is placed, and two further £10 bonus bets follow once that first one has settled, one for a Bet Builder and one for an accumulator, both at odds of 3/1 or bigger. Only one bonus bet can be active at a time, and each expires seven days after it’s credited, so you’ll want to work through them steadily rather than letting them sit. The bonus bets are stake-not-returned, but there’s no wagering on the winnings, and returns are capped at £500 per bonus bet. For racing punters specifically, it’s worth noting that two of the three bonus bets are geared towards Bet Builders and accas, so the 7bet welcome bonus suits football bettors slightly better than horse racing fans. Existing customers get a smaller promotional calendar than the big high-street brands, an Acca Boost of up to 75% on winning accumulators, a Bet £20 Get £5 bonus bet, and a weekly boosted price carousel. There’s no VIP programme yet.
How We Rank
We weigh a newer operator's licence status and track record alongside the same criteria as everyone else: each-way terms, market depth and payout speed.
How we evaluateFrequently Asked Questions
As long as it holds a current UK Gambling Commission licence, yes — licensing requirements are the same regardless of how long a brand has operated.
They're competing for attention against brands with much higher recognition, so the sign-up offer usually has to work harder.
Betting Guides
18+. Please gamble responsibly.
Ratings on this page reflect our own editorial review, not a guarantee of outcome. Betting offers are time-limited and can change without notice, so always confirm the live terms on the operator’s own site before you deposit. You can check any operator’s current licence status on the UK Gambling Commission’s public register. If you’re worried about your gambling, or someone else’s, support is available at BeGambleAware.org.